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Negotiation and Strategy
February 17, 20260Comments

Discounting Your Commission Costs You More Than You Think (Negotiating fees and value)

In today’s competitive real estate market, agents often feel intense pressure to “do whatever it takes” to win listings and secure buyers. For many, that means slashing commissions by dropping

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Market Insights
February 17, 20260Comments

Why Real Estate Agents Should Focus on Foreclosures in Today’s Market and How It Benefits Your Community

Why You Should Focus on Foreclosures in Today’s Market  The housing market is shifting. Interest rates have climbed, affordability has dropped, and for the first time in years, more homeowners are

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Market Insights
February 17, 20260Comments

Strike GOLD with Assumable Mortgages

Every decade or so, a massive opportunity emerges in real estate. One that reshapes the industry, launches new top producers. As we move into 2026, it’s becoming increasingly clear that

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Market Insights
February 17, 20260Comments

Rising Strong in a Shifting Market: Lessons From The 2008 Collapse and How Agents Can Thrive in 2026

Emerging Stronger in a Shifting Market: The Personal Lessons I learned from the 2008 Market Collapse In 2008, during the Great Recession, my world collapsed faster than I ever believed possible. One

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Market Insights
February 17, 20260Comments

Get It Sold Before the End of the Year: Why You Must Act Now (and How to Do It) (Q4 market strategy)

Get It Sold Before the End of the Year: Why You Must Act Now (and How to Do It) By Sean Moudry We’re in the fourth quarter… the final stretch of the

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Listing and Marketing Mastery
February 14, 20260Comments

Why Listings Matter More Than Buyers in 2026

By Sean Moudry As Real Estate Agents we chase business every day; buyer leads, internet inquiries, open houses, and sphere touches. According to The Millionaire Real Estate Agent (MREA) by Gary

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Listing and Marketing Mastery
February 14, 20260Comments

The Ultimate Real Estate Listing Marketing Checklist

Identify The Home’s Unique Selling Features Pricing Strategy Touchup and Repairs Staging Professional Photography Matterport 3D Tours Video and Virtual Tours Aerial Photography & Video Add as Much Detail as Possible to the MLS Add the Listing to Multiple

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Listing and Marketing Mastery
February 14, 20260Comments

The Ultimate Listing Marketing Plan

Ultimate 47-Point Listing Marketing Plan, by Sean Moudry There are few things more important to your sellers than your listing marketing plan. After all, your marketing skills are probably one of

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Listing and Marketing Mastery
February 14, 20260Comments

Real Estate has Officially Entered the AI-SEARCH ERA (Optimizing for AI search)

How to Get Your Listings Found on ChatGPT with Zillow Search  There’s a major shift happening in real estate search and most agents don’t even realize it yet. For years, we

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